Smarter Procurement. Better Deals. Powered by Negotiation AI.
DirectSupply is the intelligent B2B marketplace designed to manage a broad range of products in different industries—from industrial electrical equipment to everyday supplies—connecting buyers and sellers to negotiate and close deals faster, with better outcomes for both.
AI-Powered Negotiation Engine
Our advanced Negotiation AI automatically handles complex interactions, saving time and ensuring optimal deals.
Seamless Buyer-Seller Engagement
Buyers gain direct access to a broader supplier base. Sellers can manage more leads, respond faster, and win more business.
Scalable & Automated
From one item to hundreds, procurement and sales are handled with minimal effort and maximum efficiency.


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Negotiation: Agent to Agent
IntelliNego deploys your own negotiation agents, enabling automated negotiation of any number of items with any number of counterparts—on your behalf.
Define your strategy once, and let the Negotiation Agent handle the rest—reaching rational, value-driven agreements.
Update your strategy at any time; the agents will adapt and generate new negotiation tactics accordingly.
Automate negotiations across your portfolio and reach optimal deals faster.
Ensure timely, consistent responses to customers and prospects—no missed opportunities.
Scale negotiations while optimizing your bottom line, freeing your team to focus on high-value activities like product selection, partner qualification, and relationship building.
Frequently asked questions
What is DirectSupply?
DirectSupply is a digital B2B marketplace powered by advanced Negotiation AI. It helps companies automate and optimize procurement and sales processes by connecting buyers and sellers through smart, real-time negotiations.
How does the Negotiation AI work?
Our AI manages negotiations between buyers and sellers based on defined parameters like price, quantity, deadlines, and any other parameters that can affect the negotiation process. It evaluates multiple offers and identifies the best combinations that maximize value for both parties.
Is Negotiation AI driven by Large Language Models (LLMs)?
No, Negotiation AI is not based on LLMs. Instead, it uses strict mathematical models and advanced algorithms to ensure full transparency, explainability, and reliability—no hallucinations here.
Can I control who I do business with?
Yes. Buyers can pre-select sellers they don’t want to receive bids from, and sellers can do the same for buyers. You also control your visibility in the marketplace and can choose whether or not to appear as a verified buyer.
I’m a buyer. How do I start a procurement request?
You start with a Bill of Materials (BOM) that lists the items you need, including quantity ranges, target prices, maximum acceptable prices, and deadlines. DirectSupply then notifies potential suppliers and automatically manages the negotiation until optimal deals are reached.
I’m a seller. How do I respond to a request?
When a relevant procurement opportunity is published, you’ll be notified. After reviewing the request, you can submit your offer, specifying quantities, prices, and delivery terms. You can respond to buyer bids at any time and adjust your offer as needed to match or improve upon the buyer’s expectations.